Panasonic PT61LCX70 61″ Rear Projection HDTV $1399.98 (vanns.com)
Brighter Light, Stronger Light, Longer Light: LIFI, a.k.a. LIght FIdelity
Light there is without sight, but naught of sight wanting light. You’re in the market for a new rear-projection HDTV, so right now, sight is sense-numero-uno for you. Sight, as you know, involves the perception of light. Your ability to enjoy your favorite movies or shows is, then, fundamentally linked to your TV’s ability to emit light. And how long you are able to enjoy those programs is based on how long your TV is able to produce light. With these simple facts in mind, Panasonic has equipped your new PT61LCX70 with an innovative, new light-source technology LUXIM® LIFI&trade, or LIght FIdelity. This technology is a state-of-the-art method for acheiving long light source life, quick start-up time, and high color fidelity for projection displays. Its secret? LIFI concentrates radio frequency into a solid dielectric waveguide thereby energizing a light emitting plasma (physics) in a bulb positioned inside. Whoa, just kidding, here’s the straight scoop: The High Intensity Discharge (HID) lamps used in conventional LCD projection TVs contain electrodes that deteriorate, causing diminished brightness and possibly damage to the lamp itself. LIFI does not utilize electrodes, which helps achieve more stable performance and a long lifespan. The result? Your new PT61LCX70 produces light longer, and your big-screen, high-definition video media euphoria lasts that much longer, too.